New products management /
by Crawford, C. Merle
Additional authors:
Di Benedetto, C. Anthony.
Series:
Irwin/McGraw-Hill series in marketing
Edition statement:6th ed.
Published by :
Irwin/McGraw-Hill,
(Boston :)
Physical details: xxv, 534 p. : ill. ; 24 cm.
ISBN:0070275521 (alk. paper).
Year: 2000
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.38 CRN (Browse shelf) | Available | 52312 |
Includes bibliographical references and index.
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