Marketing management /
by Czinkota, Michael R.
Additional authors:
Kotabe, Masaaki.
Edition statement:2nd ed.
Published by :
South-Western College Pub.,
(Cincinnati :)
Physical details: xxv, 598 p. : col. ill. ; 28 cm.
ISBN:0324022034 (hardcover).
Year: 2001
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.3 CZM (Browse shelf) | Available | 51456 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.3 BOC Contemporary marketing 2002/ | 659.3 CAE Essentials of marketing / | 659.3 CAM Managing DIversity/ | 659.3 CZM Marketing management / | 659.3 DAS Sales management : | 659.3 DOM Market segmentation : | 659.3 DOM Marketing management : |
Includes bibliographical references and indexes.
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