Wazir Agha Library, UOS

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Marketing management /

by Czinkota, Michael R.
Additional authors: Kotabe, Masaaki.
Edition statement:2nd ed. Published by : South-Western College Pub., (Cincinnati :) Physical details: xxv, 598 p. : col. ill. ; 28 cm. ISBN:0324022034 (hardcover).
Subject(s): Marketing -- Management. | Marketing -- Management -- Case studies.
Year: 2001
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.3 CZM (Browse shelf) Available 51456

Includes bibliographical references and indexes.

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