Targeted public relations :
by Bly, Robert W.
Edition statement:1st ed. Published by : H. Holt, (New York :) Physical details: xv, 334 p. ; 21 cm. ISBN:0805019758 (alk. paper) :. Year: 1993| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 659.2 BLY (Browse shelf) | Available | 38591 |
Includes bibliographical references and index.
An introduction to targeted public relations -- ESI and RSI : the keys to a successful targeted public relations campaign -- How to target your audience -- Free information : the ultimate to PR offer -- Using press releases to generate visibility and immediate response -- Converting the planted feature story into a full-page direct response ad for your product or service -- Speeches and presentations that bring you business -- Seminars, demonstrations, and teaching : selling through education -- Newsletters : keeping in touch with clients and customers -- Radio and TV publicity : how to get famous quick -- Preparing your media kit -- Integrating targeted public relations with other promotions -- Appendix: Sources and resources.
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