Strategic advertising campaigns /
by Schultz, Don E.
Additional authors:
Barnes, Beth E.
Edition statement:4th ed.
Published by :
NTC Business Books,
(Lincolnwood, Ill., USA :)
Physical details: xxvi, 370 p. : ill. ; 25 cm.
ISBN:0844230154.
Subject(s):
Advertising campaigns.
Year: 1995
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.6 SCS (Browse shelf) | Available | 51471 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
| 659.6 SAA Advertising theory and practice / | 659.6 SAA Advertising Theory and Practice / | 659.6 SCC Communicating globally : | 659.6 SCS Strategic advertising campaigns / | 659.6 TYA Advertising management/ | 659.6 WEA Advertising : | 659.62 GOP Public relations in the marketing mix : |
Includes bibliographical references (p. 353) and index.
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