Marketing decisions for new and mature products /
by Hisrich, Robert D.
Additional authors:
Peters, Michael P.
Series:
Macmillan series in college marketing
Edition statement:2nd ed.
Published by :
Macmillan ; | Collier Macmmillan Canada ; | Maxwell Macmillan International Pub. Group,
(New York : | Toronto : | New York :)
Physical details: xiv, 516 p. : ill. ; 25 cm.
ISBN:0675206472.
Year: 1991
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.33 HIM (Browse shelf) | Available | 51738 |
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No cover image available | ||||||||
659.321 REE Electronic marketing : | 659.321 SME eMarketing excellence : | 659.321 STE E-marketing / | 659.33 HIM Marketing decisions for new and mature products / | 659.34 BAM Money, banking, and financial markets : | 659.34 FAF Foundations of financial markets and institutions / | 659.34 MEF Financial Services Marketing A Reader |
Includes bibliographical references and index.
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