Marketing decisions for new and mature products /
by Hisrich, Robert D.
Additional authors:
Peters, Michael P.
Series:
Macmillan series in college marketing
Edition statement:2nd ed.
Published by :
Macmillan ; | Collier Macmmillan Canada ; | Maxwell Macmillan International Pub. Group,
(New York : | Toronto : | New York :)
Physical details: xiv, 516 p. : ill. ; 25 cm.
ISBN:0675206472.
Year: 1991
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.33 HIM (Browse shelf) | Available | 51738 |
Includes bibliographical references and index.
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