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Customer behavior :

Additional authors: Mittal, Banwari. | Newman, Bruce I.

Published by : Dryden Press, (Fort Worth, TX :) Physical details: 1 v. (various pagings) : col. ill. ; 26 cm. ISBN:003098016X (pbk.).

Subject(s): Consumer behavior. | Consumers' preferences. | Consumer satisfaction. | Marketing.

Year: 1999

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Item type	Current location	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	659.362 SHC (Browse shelf)	Available		53939

Includes bibliographical references and indexes.

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Wazir Agha Library, UOS