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Marketing management /

by Kotler, Philip.
Series: The Prentice Hall international series in marketing Edition statement:Millennium ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxxii, 785, [32] p. : col. ill. ; 26 cm. ISBN:0130122173.
Subject(s): Marketing -- Management.
Year: 2001
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