Wazir Agha Library, UOS

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Beyond consumer marketing :

by Panwar, J. S.,
Published by : Response Books, (New Delhi ; | Thousand Oaks, Calif. :) Physical details: p. cm. ISBN:0761932585 (paper back).
Subject(s): Marketing -- India. | Target marketing -- India. | Marketing -- India -- Forecasting. | Consumers -- India.
Year: 2004
Online resources:
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.362 PAB (Browse shelf) Available 58040
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.362 HAM Consumer behavior : 659.362 HAM Consumer behavior : 659.362 LAC Consumer Behaviour/ 659.362 PAB Beyond consumer marketing : 659.362 SCC Consumer behavior / 659.362 SHC Customer behavior : 659.362 SHC Customer behavior :

Includes bibliographical references and index.

The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.

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