Market research in practice :
by Hague, Paul N.
Series: Market research in practice series Published by : Kogan Page, (London ; | Sterling, VA :) Physical details: xii, 244 p. : ill. ; 24 cm. ISBN:0749441801.
Subject(s):
Marketing research.
Year: 2004
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.383 HAM (Browse shelf) | Available | 58117 |
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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