Services marketing :
by Zeithaml, Valarie A.
Additional authors:
Bitner, Mary Jo.
Edition statement:2nd ed.
Published by :
Irwin/McGraw-Hill,
(Boston :)
Physical details: xxviii, 620 p. : ill. ; 26 cm.
ISBN:0072312211.
Year: 2000
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 659.362 ZES (Browse shelf) | Available | 51732 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.362 SHC Customer behavior : | 659.362 SHC Customer behavior : | 659.362 TYC Consumer behaviour/ | 659.362 ZES Services marketing : | 659.363 VIF McGrath's Financial Institutions,Instruments & Markets / | 659.366 ROM Marketing channels : | 659.368 LOS Services marketing : |
Includes bibliographical references and index.
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