International advertising :
by Mueller, Barbara,
Published by : Wadsworth Pub. Co., (Belmont :) Physical details: xi, 340 p. : ill., map ; 24 cm. ISBN:0534192785 (acidfree recycled paper).
Subject(s):
Advertising.
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Export marketing.
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Intercultural communication.
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Advertising media planning.
Year: 1996
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.1 INB (Browse shelf) | Available | 63648 |
Includes bibliographical references and index.
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