Marketing management :
by Dolan, Robert J.
Series: McGraw-Hill/Irwin series in marketing Published by : McGraw-Hill Irwin, (Boston :) Physical details: ix, 498 p. : ill. ; 26 cm. ISBN:007249980X (alk. paper). Year: 2002Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 659.3 DOM (Browse shelf) | Available | 61161 |
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659.3 CZM Marketing management / | 659.3 DAS Sales management : | 659.3 DOM Market segmentation : | 659.3 DOM Marketing management : | 659.3 DWB Business marketing : | 659.3 EAS Sales management : | 659.3 FIS Marketing systems : |
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
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