Principles of advertising & IMC /
by Duncan, Tom
Series: The McGraw-Hill/Irwin series in marketing Edition statement:2nd ed. Published by : McGraw-Hill/Irwin, (Chicago, IL :) Physical details: xxvii, 774 p. : col. ill. ; 29 cm. ISBN:0072537744 (alk. paper); 0071111182 (international : alk. paper).
Subject(s):
Branding (Marketing)
Year: 2005
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.6 DUP (Browse shelf) | Available | 58135 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.6 BEA Advertising and promotion : | 659.6 BIH How to write sales letters that sell : | 659.6 DUI IMC : | 659.6 DUP Principles of advertising & IMC / | 659.6 GRI International financial markets/ | 659.6 LAA Advertising and the mind of the consumer : | 659.6 ONI International marketing : |
Includes bibliographical references and index.
Revision of: IMC / Tom Duncan. 1st ed. 2002.
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