Wazir Agha Library, UOS

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Global marketing management /

by Kotabe, Masaaki.
Additional authors: Helsen, Kristiaan.
Edition statement:3rd ed. Published by : Wiley, (Hoboken, NJ :) Physical details: xxii, 694 p. : ill. (some col.), maps ; 29 cm. ISBN:0471451878.
Subject(s): Export marketing -- Management. | International business enterprises -- Management.
Year: 2004
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.37 KOG (Browse shelf) Available 60785

Includes bibliographical references and indexes.

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