Wazir Agha Library, UOS

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Creative strategy in advertising /

by Jewler, A. Jerome.
Additional authors: Drewniany, Bonnie L.
Edition statement:7th ed. Published by : Wadsworth, (Belmont, CA :) Physical details: xiv, 312 p. : ill. ; 26 cm. ISBN:053455783X.
Subject(s): Advertising copy. | Advertising layout and typography.
Year: 2001
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.13 VRA (Browse shelf) Available 62720

Includes bibliographical references (p. 295-299) and index.

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