Normal view MARC view ISBD view

Creative strategy in advertising /

Additional authors: Drewniany, Bonnie L.

Edition statement:8th ed. Published by : Thomson/Wadsworth, (Belmont, CA :) Physical details: xvi, 336 p. : ill. ; 26 cm. ISBN:053462510X (pbk.).

Subject(s): Advertising copy. | Advertising layout and typography.

Year: 2005

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	659.132 JEC (Browse shelf)	Available		70270

Previous								Next
Previous	659.130 PAA Advertising & Media /	659.13 VRA Creative strategy in advertising /	659.130 WAM Media selling :	659.132 JEC Creative strategy in advertising /	659.134 SPA Advertising and new media /	659.14 MEC Copywriting for the electronic media :	659.14 MEC Copywriting for the electronic media :	Next

Includes bibliographical references (p. 322-326) and index.

There are no comments for this item.

Wazir Agha Library, UOS