Creative strategy in advertising /
by Jewler, A. Jerome.
Additional authors:
Drewniany, Bonnie L.
Edition statement:8th ed.
Published by :
Thomson/Wadsworth,
(Belmont, CA :)
Physical details: xvi, 336 p. : ill. ; 26 cm.
ISBN:053462510X (pbk.).
Year: 2005
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.132 JEC (Browse shelf) | Available | 70270 |
Includes bibliographical references (p. 322-326) and index.
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