Advertising campaign strategy :
by Parente, Donald.
Series: The Dryden Press series in marketing Edition statement:2nd ed. Published by : Dryden Press, (Fort Worth :) Physical details: xxi, 371 p. : ill. ; 24 cm. ISBN:003021114X. Year: 2000Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 659.6 PAA (Browse shelf) | Available | 54496 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.6 GRI International financial markets/ | 659.6 LAA Advertising and the mind of the consumer : | 659.6 ONI International marketing : | 659.6 PAA Advertising campaign strategy : | 659.6 ROH How to advertise / | 659.6 SAA Advertising theory and practice / | 659.6 SAA Advertising Theory and Practice / |
Includes bibliographical references and index.
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