Wazir Agha Library, UOS

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Advertising campaign strategy :

by Parente, Donald.
Series: The Dryden Press series in marketing Edition statement:2nd ed. Published by : Dryden Press, (Fort Worth :) Physical details: xxi, 371 p. : ill. ; 24 cm. ISBN:003021114X.
Subject(s): Advertising campaigns. | Communication in marketing.
Year: 2000
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.6 PAA (Browse shelf) Available 54496

Includes bibliographical references and index.

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