Brand royalty :
by Haig, Matt.
Published by : Kogan Page, (London ; | Sterling, Va. :) Physical details: vi, 314 p. : ill. (some col.) ; 25 cm. ISBN:0749442573. Year: 2004Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 658.827 HAB (Browse shelf) | Available | 60298 |
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658.827 ADT Principles of advertising & IMC / | 658.827 DAB Building Strong Brands | 658.827 DUI IMC : | 658.827 HAB Brand royalty : | 658.827 KES Strategic brand management : | 658.827 KES Strategic brand management : | 658.827 NEB A new brand world : |
Includes bibliographical references and index.
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