Wazir Agha Library, UOS

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Introduction to marketing communication :

by Burnett, John,
Additional authors: Moriarty, Sandra E. -- (Sandra Ernst)
Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: 1 v. (various pagings) : ill. (some col.) ; 27 cm. ISBN:0132690853.
Subject(s): Communication in marketing. | Advertising campaigns.
Year: 1998
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 INJ (Browse shelf) Available 63948

Includes bibliographical references and index.

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