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Marketing research /

by Aaker, David A.
Additional authors: Kumar, V., -- 1957- | Day, George S.
Edition statement:5th ed. Published by : Wiley, (New York :) Physical details: xvi, 783 p.: ill.; 26 cm. ISBN:0471552542.
Subject(s): Marketing research.
Year: 1995
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.383 AAM (Browse shelf) Available 59212

Includes bibliographical references and index.

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