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Measuring customer service effectiveness /

by Cook, Sarah,
Published by : Gower, (Aldershot, Hants, England ; | Burlington, VT :) Physical details: viii, 160 p. : ill. ; 25 cm. ISBN:0566085380 (alk. paper). Year: 2004
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 COM (Browse shelf) Available 63090

Includes bibliographical references (p. [153]-155) and index.

The business case for measurement -- Preparating to measure customer service -- Qualitative customer service measurement methods -- Quantitative research methods -- Measuring internal service quality -- Benchmarking -- Analysing and communicating the results -- Acting on results.

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