Global marketing :
by Johansson, Johny K.
Series: McGraw-Hill/Irwin series in marketing Edition statement:4th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: xvi, 647 p. : ill. ; 29 cm. ISBN:0072961805 (alk. paper). Year: 2006Online resources:
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Includes bibliographical references and index.
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