Advertising communications & promotion management /
by Rossiter, John R.
Additional authors:
Percy, Larry.
Series:
McGraw-Hill series in marketing
Edition statement:2nd ed.
Published by :
McGraw-Hill Companies,
(New York :)
Physical details: xvi, 640 p. ; ill. ; 26 cm.
ISBN:007053943X (acidfree paper).
Year: 1997
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 659.1 ROA (Browse shelf) | Available | 66166 |
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| 659.1 MOA Advertising & IMC : | 659.1 MOO Advertising worldwide : | 659.1 NYL Advertising : | 659.1 ROA Advertising communications & promotion management / | 659.1 SAA Advertising Theory and Practice / | 659.1 SHA Advertising Planning and Implementation / | 659.1 TEE Effective advertising : |
Includes bibliographical references and indexes.
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