Marketing management :
by Peter, J. Paul.
Additional authors:
Donnelly, James H.
Edition statement:6th ed.
Published by :
Irwin/McGraw-Hill,
(Boston, Mass. :)
Physical details: xx, 876 p. : ill. (some col.), maps ; 26 cm.
ISBN:0072315571.
Year: 2001
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.3 PEM (Browse shelf) | Available | 51385 |
Includes bibliographical references (p. 851-858) and indexes.
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