Essentials of marketing /
by McCarthy, E. Jerome
Additional authors:
Perreault, William D.
Series:
Irwin series in marketing
Edition statement:5th ed.
Published by :
Irwin,
(Homewood, Ill. :)
Physical details: xvii, 526 p. : ill. ; 27 cm.
ISBN:0256093237.
Subject(s):
Marketing.
Year: 1991
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.3 CAE (Browse shelf) | Available | 59209 |
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659.3 BOC Contemporary marketing. | 659.3 BOC Contemporary marketing. | 659.3 BOC Contemporary marketing 2002/ | 659.3 CAE Essentials of marketing / | 659.3 CAM Managing DIversity/ | 659.3 CZM Marketing management / | 659.3 DAS Sales management : |
Includes bibliographical references (p. 487-506) and indexes.
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