Essentials of marketing /
by McCarthy, E. Jerome
Additional authors:
Perreault, William D.
Series:
Irwin series in marketing
Edition statement:5th ed.
Published by :
Irwin,
(Homewood, Ill. :)
Physical details: xvii, 526 p. : ill. ; 27 cm.
ISBN:0256093237.
Subject(s):
Marketing.
Year: 1991
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.3 CAE (Browse shelf) | Available | 59209 |
Includes bibliographical references (p. 487-506) and indexes.
There are no comments for this item.