Market segmentation :
by McDonald, Malcolm.
Published by : Elsevier/Butterworth-Heinemann, (Oxford ; | MA :) Physical details: xxv, 376 p. : col. ill. ; 25 cm. ISBN:0750659815 (pbk.).
Subject(s):
Market segmentation.
Year: 1998
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.3 DOM (Browse shelf) | Available | 59131 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.3 CAM Managing DIversity/ | 659.3 CZM Marketing management / | 659.3 DAS Sales management : | 659.3 DOM Market segmentation : | 659.3 DOM Marketing management : | 659.3 DWB Business marketing : | 659.3 EAS Sales management : |
Includes bibliographical references and index.
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