Wazir Agha Library, UOS

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Market segmentation :

by McDonald, Malcolm.
Additional authors: Dunbar, Ian, -- 1951-
Published by : Elsevier/Butterworth-Heinemann, (Oxford ; | MA :) Physical details: xxv, 376 p. : col. ill. ; 25 cm. ISBN:0750659815 (pbk.).
Subject(s): Market segmentation.
Year: 1998
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.3 DOM (Browse shelf) Available 59131

Includes bibliographical references and index.

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