Services marketing :
by Zeithaml, Valarie A.
Additional authors:
Bitner, Mary Jo.
Edition statement:2nd ed.
Published by :
Irwin/McGraw-Hill,
(Boston :)
Physical details: xxviii, 620 p. : ill. ; 26 cm.
ISBN:0072312211.
Year: 2000
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.3 ZES (Browse shelf) | Available | 51731 |
Includes bibliographical references and index.
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