Contemporary marketing.
Series: 1974: The Dryden Press marketing series | 1977: Dryden Press publications in marketing | 1980- : The Dryden Press series in marketing Published by : Dryden Press, (Hinsdale, Ill. :) Physical details: v. : ill. ; 24-28 cm.| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 659.3 BOC (Browse shelf) | Available | 54559 |
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western
Latest issue consulted: 2009 ed.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing.
Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.].
Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing.
Vols. for <11th ed.-> have CD-ROM.
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