Strategic marketing /
by Cravens, David W.
Series: The Irwin/McGraw-Hill series in marketing Edition statement:6th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xvi, 752 p. : ill. ; 25 cm. ISBN:0070275432.
Subject(s):
Marketing
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Decision making.
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Marketing
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Management.
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Marketing
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Management
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Case studies.
Year: 2000
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 658.32 CRS (Browse shelf) | Available | 51368 |
Includes bibliographical references and index.
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