Advertising and new media /
by Spurgeon, Christina.
Published by : Routledge, (New York, NY :) Physical details: 135 p. ; 24 cm. ISBN:9780415430340 (hardback : alk. paper); 9780415430357 (pbk. : alk. paper); 9780203935521 (ebook).
Subject(s):
Internet advertising.
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Advertising.
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Advertising
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Social aspects.
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Mass media.
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Mass media and business.
Year: 2007
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 659.134 SPA (Browse shelf) | Available | 69649 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.13 VRA Creative strategy in advertising / | 659.130 WAM Media selling : | 659.132 JEC Creative strategy in advertising / | 659.134 SPA Advertising and new media / | 659.14 MEC Copywriting for the electronic media : | 659.14 MEC Copywriting for the electronic media : | 659.14 MEC Copywriting for the electronic media : |
Includes bibliographical references (p. [115]-129) and index.
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