The commercialization of American culture :
by McAllister, Matthew P.
Published by : Sage Publications, (Thousand Oaks :) Physical details: xii, 296 p. ; 23 cm. ISBN:0803953798 (c : alk. paper); 0803953801 (p : alk. paper).
Subject(s):
Advertising
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Social aspects
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United States.
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Mass media
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Social aspects
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United States.
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Advertising
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United States
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History
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20th century.
Year: 1996
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 659.1042 MCA (Browse shelf) | Available | 49004 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
| No cover image available | No cover image available | |||||||
| 659.1 ک ن ا اشتہارات/ | 659.1019 FEP The psychology of advertising / | 659.102 BLY The online copywriter's handbook : | 659.1042 MCA The commercialization of American culture : | 659.109 PRA-H The Practice Of Advertising / | 659.1094 RIE European advertising strategies : | 659.11 SIS Advertising media planning / |
Includes bibliographical references (p. 260-274) and index.
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