Principles of advertising & IMC /
by Duncan, Tom
Series: The McGraw-Hill/Irwin series in marketing Edition statement:2nd ed. Published by : McGraw-Hill/Irwin, (Chicago, IL :) Physical details: xxvii, 774 p. : col. ill. ; 29 cm. ISBN:0072537744 (alk. paper); 0071111182 (international : alk. paper).
Subject(s):
Branding (Marketing)
Year: 2005
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.827 ADT (Browse shelf) | Available | 62778 |
Includes bibliographical references and index.
Revision of: IMC / Tom Duncan. 1st ed. 2002.
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