Effective advertising :
by Tellis, Gerard J.,
Published by : Sage Publications, (Thousand Oaks, Calif. :) Physical details: 203 p. : ill. ; 24 cm. ISBN:0761922520 (cloth); 0761922539 (paper). Year: 2004Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 659.1 TEE (Browse shelf) | Available | 59654 |
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659.1 ROA Advertising communications & promotion management / | 659.1 SAA Advertising Theory and Practice / | 659.1 SHA Advertising Planning and Implementation / | 659.1 TEE Effective advertising : | 659.1 VIA Advertising basics! : | 659.1 WEA Advertising : | 659.1 WEA Advertising : |
Includes bibliographical references and index.
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