Marketing, principles & perspectives /
by Bearden, William O.,
Series: Series in marketing Edition statement:3rd ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xxxvii, 596 p. : ill. (some col.) ; 28 cm. ISBN:0072322977 (alk. paper). Year: 2001Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 659.31 BEM (Browse shelf) | Available | 57287 |
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659.3 WIC Convergence marketing : | 659.3 ZES Services marketing : | 659.302 WIC Consumer behaviour / | 659.31 BEM Marketing, principles & perspectives / | 659.31 KOP Principles of marketing / | 659.32 BRC Contemporary strategic marketing / | 659.32 WAM Marketing strategy : |
Includes index.
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