Advertising media planning /
by Sissors, Jack Zanville,
Additional authors:
Bumba, Lincoln.
Edition statement:5th ed.
Published by :
NTC Business Books,
(Lincolnwood, Ill., USA :)
Physical details: xiv, 514 p. : ill. ; 25 cm.
ISBN:0844235008 (alk. paper).
Subject(s):
Advertising media planning.
Year: 1996
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.11 SIS (Browse shelf) | Available | 52452 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
| No cover image available | ||||||||
| 659.1042 MCA The commercialization of American culture : | 659.109 PRA-H The Practice Of Advertising / | 659.1094 RIE European advertising strategies : | 659.11 SIS Advertising media planning / | 659.111 SIA Advertising media planning / | 659.130 PAA Advertising & Media / | 659.13 VRA Creative strategy in advertising / |
Includes bibliographical references and index.
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