Marketing engineering :
by Lilien, Gary L.,
Additional authors:
Rangaswamy, Arvind.
Edition statement:2nd ed.
Published by :
Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xxiv, 518 p. : ill. ; 26 cm.
ISBN:0130355496.
Subject(s):
Marketing
--
Data processing.
|
Marketing
--
Decision making
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Mathematical models.
|
Marketing
--
Decision making
--
Data processing.
Year: 2003
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.3 LIM (Browse shelf) | Available | 58118 |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.
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