Marketing management :
Additional authors:
Boyd, Harper W.
Series:
The McGraw-Hill/Irwin series in marketing
Edition statement:4th ed.
Published by :
McGraw-Hill,
(Boston, Mass. :)
Physical details: xxi, 594 p. : ill. ; 26 cm. +
ISBN:0072315237 (alk. paper).
Year: 2002
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.3 BOM (Browse shelf) | Available | 57303 |
Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
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