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Public relations cases /

by Hendrix, Jerry A.
Series: Wadsworth series in mass communication and journalism Edition statement:5th ed. Published by : Wadsworth/Thomson Learning, (Belmont, CA :) Physical details: viii, 488 p. : ill. ; 24 cm. ISBN:0534514324.
Subject(s): Public relations -- United States -- Case studies. | Publicity -- Case studies.
Year: 2001
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Includes bibliographical references and index.

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