IMC :
by Duncan, Tom
Series: The McGraw-Hill/Irwin series in marketing Edition statement:1st ed. Published by : McGraw-Hill, (Boston :) Physical details: xxxii, 783 p. : ill. (chiefly col.) ; 29 cm. ISBN:025621476X (alk. paper).
Subject(s):
Branding (Marketing)
Year: 2002
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.827 DUI (Browse shelf) | Available | 61166 |
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658.82 WAM Managing projects for personal success/ | 658.827 ADT Principles of advertising & IMC / | 658.827 DAB Building Strong Brands | 658.827 DUI IMC : | 658.827 HAB Brand royalty : | 658.827 KES Strategic brand management : | 658.827 KES Strategic brand management : |
Includes bibliographical references and index.
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