Marketing management :
by Peter, J. Paul.
Additional authors:
Donnelly, James H.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:7th ed.
Published by :
McGraw-Hill,
(Boston, Mass. :)
Physical details: xix, 876 p. : ill. (some col.), maps ; 26 cm.
ISBN:0072552174 (alk. paper).
Year: 2004
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.3 PEM (Browse shelf) | Available | 60774 |
Includes bibliographical references (p. 853-860) and index.
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