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Marketing management /

by Dickson, Peter R.
Series: The Dryden Press series in marketing Edition statement:2nd ed. Published by : Dryden Press (Fort Worth :) Physical details: xxxiv, 813 p. : col. ill. ; 27 cm. ISBN:0030177421.
Subject(s): Marketing -- Management.
Year: 1997
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 DIM (Browse shelf) Available 64296

Includes bibliographical references and indexes.

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