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Additional authors: Zairi, Mohamed.
Published by : Butterworth-Heinemann, (Oxford ; | Boston :) Physical details: xxx, 423 p. : ill. ; 24 cm. ISBN:0750639539. Year: 1999
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.514 ZAP (Browse shelf) Available 64248

Includes bibliographical references and index.

Understanding innovation from cradle to grave / Brian Cumming -- Market orientation for superior competitiveness / Sattam Alshammri -- Idea generation : creative problem-solving and innovation / Richard Duggan -- Innovation by design / Myfanwy Trueman -- Bringing in and focusing on customer true needs / D.M. Ginn -- Project management and modern tools of innovation / Mohamed Zairi and Pervaiz Ahmed -- Total supply chain management for innovation / Mohamed Zairi -- Customer management and development in retailing / Patrick Allen -- Auditing innovation through effective performance management / Mohamed Zairi -- Being a world-class organization - what does it mean? / Kate Blackmon, Phil Hanson, Chris Voss and Frances Wilson -- Sustaining a culture of discontinuous innovation / Pervaiz Ahmed.

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