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Services marketing :

by Zeithaml, Valarie A.
Additional authors: Bitner, Mary Jo.
Edition statement:3rd ed. Published by : McGraw-Hill/Irwin, (Boston :) Physical details: xx, 668 p. : ill. ; 26 cm. ISBN:0072471425 (alk. paper).
Subject(s): Service industries -- Marketing. | Customer services. | Marketing.
Year: 2003
Online resources:
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Includes bibliographical references and index.

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