Brainstorming reinvented :
by Correll, Linda Conway,
Published by : Response Books, (New Delhi ; | Thousand Oaks, Calif. :) Physical details: 230 p. : ill. (some col.) ; 22 cm. ISBN:0761932704 (pbk.); 8178294230 (India : pbk.). Year: 2004| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 658.403 COB (Browse shelf) | Available | 57834 |
Includes bibliographical references (p. [225]) and index.
What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
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